Taylor swift ( 1989 )

1989

Swift performing on The 1989 World Tour in Detroit
Swift's fifth studio album, 1989, was released on October 27, 2014.[220] Swift wrote one song alone, and co-wrote the remaining 12 with Antonoff, Martin, Shellback, Imogen Heap, Ryan Tedder and Ali Payami.[221][222] Martin and Swift served as executive co-producers while Chapman, Antonoff, Heap, Tedder, Payami and Greg Kurstin produced individual tracks.[223] Musically, it has been described as an album "driven by synths and drums in lieu of guitar".[224] Swift herself described 1989 as her first "official" pop release.[225][226]
The critical response to 1989 was frequently positive. Sheffield of Rolling Stone noted: "Deeply weird, feverishly emotional, wildly enthusiastic, 1989 sounds exactly like Taylor Swift, even when it sounds like nothing she's ever tried before."[227] Molly Lambert ofGrantland remarked that the "late-'80s album 1989 really resembles is Bruce Springsteen's Tunnel of Love", citing both artists' change of musical direction, shift in public image and split with longtime band members.[228] Alexis Petridis of The Guardian praised the album's "Springsteenesque narratives of escape and the kind of doomed romantic fatalism in which 60s girl groups dealt ... On 1989 the reasons she's afforded the kind of respect denied to her peers are abundantly obvious."[229]
As part of the 1989 promotional campaign, Swift invited fans to secret album-listening sessions, called the "1989 Secret Sessions", at her houses in New York, Nashville, Los Angeles and Rhode Island.[230] Her "expert" use of various social media platforms was remarked upon by industry analysts.[231] She also appeared on many talk shows, performed at award shows in the U.S. and England, and appeared as a contestant advisor for The Voice.[232][233][234]
The album's lead single, "Shake It Off", was released in August 2014 and reached number one on the Billboard Hot 100.[235] Four further singles have been released; "Blank Space" and "Bad Blood" (featuring Kendrick Lamar) both reached number one in the United States.[236]"Style"[237] and "Wildest Dreams" both peaked in the top ten of the Billboard Hot 100.[238] 1989 sold 1,287,000 copies in the U.S. during the first week of release, selling more copies in its opening week than any album in the previous 12 years. This has made Swift the first and only act to have three albums sell more than one million copies in the opening release week.[239] It later became the best-selling album of 2014, selling 3.66 million copies.[240] As of February 2015, 1989 had sold over 8.6 million copies worldwide.[241]
Prior to 1989's release, Swift wrote an op-ed for the Wall Street Journal, emphasizing the ongoing importance of albums,[242] and, in November 2014, she removed her entire catalog from Spotify, arguing that the streaming company's ad-supported free service undermined the premium service, which provides higher royalties for songwriters.[243] In June 2015, Swift criticized Apple Music in an open letter for not offering royalties to artists during the streaming service's free three-month trial period and stated that she would pull 1989 from the catalog.[244] A day later, Apple announced that they would pay artists during the free trial period[245] and Swift agreed to stream 1989 on the streaming service.[246] Swift’s intellectual property rights management and holding company, TAS Rights Management, LLC, in 2014-15 filed 73 trademark applications for 20 different marks including marks pertaining to: The 1989 World Tour, Players Gonna Play, Shake It Off, and I'll Write Your Name for a wide range of goods and services. The applications were filed based upon an intent to use the marks with the various goods and services, and appear to be an effort to protect several different Taylor Swift projects.[247]
As part of The 1989 World Tour, running from May to December 2015, Swift performed in Japan, the U.S., Canada, the UK, the Republic of Ireland, Germany, the Netherlands and Australia.[248][249] HAIM, Vance Joy, Shawn Mendes and James Bay appeared as the support acts for various legs of the tour.[250]
Swift performed with other artists during the 1989 era. She performed "I Saw Her Standing There" and "Shake It Off" with Paul McCartney at the Saturday Night Live 40th Anniversary Special after-party,[251] and joined Kenny Chesney to sing "Big Star" on the opening night of his Big Revival Tour in Nashville.[252] She also accompanied Madonna on guitar for an acoustic performance of "Ghosttown" at the iHeartRadio Music Awards.[253]
Swift was named Billboard's Woman Of Year in 2014, becoming the first artist to be awarded this title twice.[254] Also that year, she received the Dick Clark Award for Excellence at the American Music Awards.[255] At the 2015 Grammy Awards, "Shake It Off" was nominated for three awards including Record of the Year and Song of the Year[256] while, at the2015 Brit Awards, Swift won the International Female Solo Artist category.[257] Swift was named by Time magazine as one of the 2015 Time 100.[258] Swift was one of eight artists to receive a 50th Anniversary Milestone Award at the 2015 Academy of Country Music Awards.[259] As part of the 64th annual BMI Pop Awards, Swift will be honored with the Taylor Swift Award. This is the second time BMI has given an award in someone’s name; the only time before was in 1990 for Michael Jackson.

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