History of IPL( Prize money and Sponsorships ,Revenue and profits, Controversy about tax exemption,Mobile applications ,Official website & Global interest and more)
Prize money [edit]
![[icon]](http://en.wikipedia.org/wiki/File:Wiki_letter_w_cropped.svg){kind=small} | This section requires expansion. (May 2011) |
- Champions:
10 crore
- Runner-up:
- Third place:
- Fourth place:
- No prize money for remaining teams
Sponsorships [edit]
India's biggest property developer DLF Group paid ₹250 cr (around US$50 million) to be the title sponsor of the tournament for 5 years from 2008 to 2012.[47] Beginning in the 2013 season, the American food and beverage company PepsiCo took over title sponsorship in a new five-year deal valued at ₹396.8 cr, and also reached deals with eight IPL teams to become their exclusive beverage supplier for the 2013 season.[48][49]
Other year sponsorship agreements include a deal with motorcycle maker Hero Honda worth $22.5-million, one with PepsiCo worth $12.5-million, and a deal with beer and airline conglomerateKingfisher at $26.5-million.[50]
Revenue and profits [edit]
The UK-based brand consultancy, Brand Finance, has valued the IPL at $4.13 billion in 2010.[51] It was valued at US$2.01 billion in 2009 by the same consultancy.[52]
There are disputed figures for the profitability of the teams. One analyst said that four teams out of the eight made a profit in 2009.[53] While The Times said that all but Kings XI Punjab made a profit.[54]
In 2010, the IPL expects to have 80 official merchandising deals. It has signed a deal with Swiss watchmaker Bandelier to make official watches for the IPL.[55]
According to a recent study by a UK-based brand valuation consultancy, the brand value of the IPL has more than doubled to USD 4.13 billion (over Rs 18,000 crore) from USD 2.01 billion in 2009.[56]
The franchises have been a part of this growth. The Mumbai Indians have a brand value of USD 79.13 million which places them at the top of the table. The Chennai Super Kings franchise has moved up the ladder with a valuation of USD 63.58 million. Kolkata Knight Riders co-owned by Bollywood actor Shahrukh Khan comes in third with a valuation of USD 57.59 million and the Rajasthan Royals, co-owned by Bollywood actress Shilpa Shetty comes in last with USD 33.78 million. The Royal Challengers Bangalore, owned by Vijay Mallya, is ranked fourth with a valuation of USD 55.13 million and is followed by the, Delhi Daredevils (USD 40.85 million) and Kings XI Punjab ( USD 35.75 million). The Deccan Chargers are at the sixth with a valuation of USD 38.76 million.
| Rank | Franchise | Brand Valued |
|---|---|---|
| 1 | Mumbai Indians | $80.13 m |
| 2 | Chennai Super Kings | $63.58 m |
| 3 | Kolkata Knight Riders | $57.576 m |
| 4 | Royal Challengers Bangalore | $55.13 m |
| 5 | Delhi Daredevils | $40.85 m |
| 6 | Deccan Chargers | $38.76 m |
| 7 | Kings XI Punjab | $35.75 m |
| 8 | Rajasthan Royals | $33.78 m |
| 9 | $0.00m |
Controversy about tax exemption [edit]
A controversy was triggered when the Centre gave away potential revenue of 45 crore by granting exemption to International Cricket Council (ICC) on the revenue generated from the recently concluded World Cup Cricket Tournament.[57][58] In connection the PIL filed by Shiv Sena leader Subhash Desai seeking a direction to the Maharashtra government and the Income Tax Department to recover entertainment tax from IPL. He also asked the petitioner to make Sharad Pawar a party if he wanted to make allegations against him as he headed the apex cricketing body two years ago.[59]
45 crore by granting exemption to International Cricket Council (ICC) on the revenue generated from the recently concluded World Cup Cricket Tournament.[57][58] In connection the PIL filed by Shiv Sena leader Subhash Desai seeking a direction to the Maharashtra government and the Income Tax Department to recover entertainment tax from IPL. He also asked the petitioner to make Sharad Pawar a party if he wanted to make allegations against him as he headed the apex cricketing body two years ago.[59]
In August 2011, the then Finance Minister Pranab Mukherjee said Tuesday that the Income Tax Department is probing allegations of financial irregularities and "criminal activities" against some of the franchisees in the Indian Premier League (IPL)[60]
In June 2011, the Chennai High Court said it “could not appreciate” the tax exemption to the Indian Premier League and sought a response from Tamil Nadu government on the issue. The PIL filed by Vasan, alias Sakthi Vasan, had contended that the matches conducted by the IPL “are for the entertainment of the public.He submitted that the tickets for the IPL matches were being sold at exorbitant rates and the higher range of tickets are purchased by the rich and the affluent. The petitioner said the Income Tax Department was the authority for regulating the tariff for entertainment, which he said would include the IPL matches, but the department failed to regulate the (IPL) tariff.[61]
Mobile applications [edit]
DCI Mobile Studios (A division of Dot Com Infoway Limited), in conjunction with Sigma Ventures of Singapore, have jointly acquired the rights to be the exclusive Mobile Application partner and rights holder for the Indian Premier League cricket matches worldwide for the next 8 years (including the 2017 season). Recently[when?], they have released the IPL T20 Mobile applications foriPhone, Nokia Smartphones and BlackBerry devices. Soon it will be made available across all other major Mobile platforms including the Android, Windows Mobile, Palm & others.[62]
Official website [edit]
The IPL negotiated a contract with the Canadian company Live Current Media Inc. to run and operate its portals and the minimum guarantee has been negotiated at US $50 million over the next 10 years.[63] The official website of the tournament is www.iplt20.com. Incorporating popular forms of social media, the website now contains a more holistic presence across all online mediums to empower user interaction.
Global interest [edit]
The third season of the IPL saw interest rise dramatically in the United Kingdom, due to telecasts being moved from the subscription-based Setanta Sports to the free-to-air ITV4. Lalit Modi, then Chairman and Commissioner, also expressed immense satisfaction on the way IPL has been accepted by the British audience. "ITV beats Sky Sports over the weekend in number of viewers. This is great going. The ITV numbers are double that of rugby league. This is huge by all imaginations. UK figures for viewership on ITV already 10 times that of last year. This is just fantastic news," he said.[64]
Issues [edit]
- Spot Fixing in IPL-6 by few members of Rajasthan Royals team.
money laundering
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